Undergraduate Study
Course Information
study marketing and graduate with a university degree
Marketing is about creating and sustaining mutually satisfying exchanges of value between an organisation and its customers and, as such, is both a function in organisations and a way of thinking about business.
Stirling is one of a small number of universities in the UK that offers Single Honours as well as Combined Honours degrees in Marketing, offering a range of core and optional modules taught by staff with specialist expertise. The teaching options available within the Marketing Division reflect the diverse range of research activities, further details of which can be seen on the Division's website.
In 2005, the Division launched the Institute for Social Marketing in a joint venture with the Open University.
BA (Hons) Marketing
UCAS Code N500Entrance Requirements
Year 1
Highers BBBB.
A-levels BCC or a combination of A2 and AS levels, VCE and VDA.
IB Diploma with a total of 30 points.
HNC or HND with Bs in Graded Unit(s).
Access courses and other UK/EU and international qualifications are also welcomed.
Year 2
A-levels or Advanced Highers BBB to include Business Studies/Management.
Scottish HND in relevant subjects with 3 merits/BB in Graded Units in Year 2 subjects.
Year 3
Applicants with an HND in Business or Retailing will be considered on an individual basis with a good academic profile, including relevant Marketing units.
General Entrance Requirements apply.
International students can study our Undergraduate Certificate if they do not possess the necessary entrance requirements to be admitted directly to the first year of an undergraduate degree programme.
Required Subjects
English Standard Grade (2), Intermediate 2 (C), GCSE (C) or equivalent. Applicants with English Standard Grade (3) will also be considered, although alternative entry conditions may be made in this case.
Mathematics Standard Grade (3), Intermediate 2 (C), GCSE (C) or equivalent.
Modes of Study
Full-time (3 modules per semester).
Part-time (1 or 2 modules per semester).
February entry also available.
Study Abroad
You can study abroad for a semester or a year.
Related Degrees
Business Studies; Human Resource Management; International Management Studies; Management Science; Retail Marketing.
Rating
Teaching provision in Marketing has been assessed by the Scottish Funding Council and rated as ‘highly satisfactory’.
| contact us > > > |
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Mr Andrew Paddison |
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Tel: + 44 (0) 1786 467397 |
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Email: marketing@stir.ac.uk |
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Web: www.marketing.stir.ac.uk |
Degree Programme
You will take Marketing plus two other subjects in the first year.
Semesters 1 – 3
You will take three modules in Business and Management alongside students from Business Studies, Human Resource Management and Management Science. These modules are designed to give you some familiarity with general principles of industry, management, marketing, human resources and organisation.
Semesters 4 – 8
The programme provides a sequence of core modules along with a stimulating spectrum of optional specialisms drawn from current marketing activities. The core modules include:
- Introduction to Marketing
- Understanding Consumers
- Marketing Research
- Marketing Strategy
- Marketing Decisions
- Marketing Dissertation
Some of the options include:
- Creative Direct and Database Marketing
- International and Export Marketing
- Introduction to Tourism
- Supply Chain Management
- Marketing Communications
- Product Policy
- Retail Studies
- Services Marketing
- Sports Marketing
Teaching and Assessment
Teaching is by lectures, seminars and workshops, employing a variety of approaches. Assessment is typically based upon an equal combination of coursework and examinations taken each semester. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Honours candidates in most programmes will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.
Study Abroad
You are eligible for exchanges administered by the University’s Study Abroad Office to destinations in France, USA, Sweden and Spain, amongst others. Students who wish to combine languages with their Marketing degree may take the International Management Studies degree, where it is possible to spend up to two years in Europe.
Career Opportunities
Marketing students acquire a comprehensive range of analytical, problem-solving and professional skills, which are increasingly valued in industry, commerce, education, government and non-profit making organisations. They have applications in most walks of life, as is reflected in the subsequent careers of our graduates.
A degree in Marketing can become your key to a specialised marketing career or a more general management career in a wide range of sectors.
In 2006, over three-quarters of that summer’s Marketing graduates were in employment or further study six months after graduation. The majority of these graduates indicated that their degree was either a formal requirement, expected or an advantage for their employer.
Combined Honours Degrees
In addition to Single Honours Marketing, the subject can be studied in combination with many other subjects.
| Programme | UCAS Code |
|---|---|
| Accontancy | NN45 |
| Business Studies | MN25 |
| Computing Science | GN45 |
| Economics | NL51 |
| Film & Media | PN35 |
| Finance | NN35 |
| French | NR51 |
| Human Resource Management | NN65 |
| Law | MN15 |
| Management Science | N2N5 |
| Modern Languages | TN95 |
| Politics | LN25 |
| Psychology | CN85 |
| Social Policy | LN45 |
| Sociology | LN35 |
| Spanish | N5R4 |
| Sports Studies | NC56 |
| International Management Studies | N2R9 |
(For a Combined Honours degree the higher entrance requirements of the subjects usually apply.)
